United We Rescue
The UWR is a non-profit organization that supports the mental health of first responders, military service workers, and veterans. Their mission is to become a national resource for these communities and ensure they receive timely help when needed. Additionally, they aim to advocate for mental health awareness and eliminate the stigma surrounding mental health disorders.
The Brief
Create a updated logo and branding materials that resonate with the first responder community, featuring a ribbon and specific gradient.
YEAR
2023
APPLICATIONS
Illustrator
Photoshop
InDesign
“No one fights alone”
Design
I conducted research on organizations that focus on first responders and mental health while simultaneously learning about the unique qualities of UWR. Following this, I developed the logo and brand.
The client requested that the ribbon be a prominent feature of the logo. I decided to simplify the ribbon and create a strong Wordmark/Initial symbol to accompany it. I experimented with bold typefaces and utilized a requested color scheme of bright green and blue to reference different types of mental health.
After spending some time developing various concepts, here are some of the more finalized examples.
Original Logo
Alternate Logo Concepts
Final
Aiming to create a sense of connection and safety, I sought to develop a strong and united logomark along with a unique and easily recognizable initial symbol. Bold, strong typefaces are to be used to resonate with first-responders and service personnel.