YEAR
2023
APPLICATIONS
Illustrator
Photoshop
InDesign
Stonehenge Brewing
Stonehenge brewing is a brand built with a rough and mysterious tone. Built as a mock brewery brand to focus on irish culture and beer.
The Challenge
Create a congruent brewery brand and packaging design.
"Every age has the Stonehenge it deserves -- or desires."
~ Jacquetta Hawkes
Design
With a lot of research done on adjacent brands as well as Stonehenge itself. I eventually came up with the logomark idea of being a beer glass within the negative space of the Stonehenge structure. Instantly recognized the potential of it and began pushing it out to other mediums. Really with so many dynamic compositions and elements already set up from the structure itself I just went through the process of stealing a couple of them.
Final
Running with the immense and mysterious nature of Stonehenge, I just worked to simplify many of the existing elements of the structure. Building a simple color scheme and utilizing Gibson Vintage font with some custom edits to illicit a rough and mysterious tone. Then furthering the rough theme with a lot of distressed textures throughout the designs.
The biggest take away for me here was just how much work a piece of inspiration can do. Design is in everything, just got to look for it.