YEAR
2023
APPLICATIONS
Illustrator
Photoshop
Adobe XD
WordPress
Elementor
Sweet Tooth Orthodontics
The orthodontics practice specializes in treating children and young adults. They use a toothpaste that has a slightly sweet taste to make the experience less unpleasant. The atmosphere is designed to be welcoming and friendly to make the visit less daunting. The orthodontists take great care to ensure that the patient's comfort is a top priority, making the visit as painless as possible.
The Challenge
To create an orthodontics brand and website that work together to communicate a friendly yet expert brand.
Design
According to research, a majority of orthodontic patients fall under the category of children and young adults. With this in mind, I aimed to develop a brand that would appeal to this demographic. For this, I came up with a "Sweet" logomark that would attract a younger audience while avoiding the use of overly cartoony designs that might deter young adults. I went through multiple iterations in the creation of various icons and smiles, alongside a diverse set of fonts, in order to create fully cohesive elements.
Alternate Logos
Final
The simple and ‘sweet’ smile was the final choice for the brand. With the warm and slightly quirky font poppins paired with a punchy mint color scheme. This design was able to resonate with a ranging audience.
